Looking for a world-class mobile app that will go viral the moment it is released on the internet? Then you need to know a little more about mobile app development than you currently do.
Today, the demand for mobile apps is shooting off the roof. However, you should never compromise the quality of your apps just because the demand is high. Instead, you must ensure that the apps you get are easy to use, useful, and desirable by your target market.
In the following sections, we will go through the top 7 things about mobile app development you will kick yourself for not knowing. Without further ado, let’s get started on this discussion.
1. The Niche
One thing most people ignore about their apps is the market they are targeting. Essentially, the market will determine the kind of app you will get developed, how it will function, and how it will help your customers solve certain pertinent issues in their day to day life.
For instance, if it was possible to develop an app for predicting the future, the creator would become a multi-billionaire overnight. This is because human beings have an innate need to know the future and to understand the unknown.
Sadly, this would never happen if you got stuck with social, spiritual and financial needs. Today, some apps do better than others because they help people more. These include those designed and developed for:
– Mobile money transfer
– Social networking
If you are able to choose something that is in the above niches, or which comes close, you will have a better shot at success. Focus on something no one thinks about or needs and you will be throwing your money down the drain.
The market for mobile apps is largely influenced by the Android platform. Although you cannot ignore Windows and Apple, most people today use Android phones. Not only are they cheaper and good looking, they are also highly functional for day-to-day living and working.
Therefore, you might want to ensure that your mobile app development factors in the Android platform. Even if your market mostly uses iPhones or Windows Phones, you still need to get Android versions of your apps to capitalize on the odd user who might still be in Android.
In the same way, more device manufacturers today prefer Android. The claim to fame for this platform got a boost when Asian manufacturers decided that was the way to go. In particular, Samsung has gone over and above expectation by overtaking Apple in the international market – with regards to the manufacture of smartphones. Similarly, Sony, Huawei, and LG are all on Android.
The number of models and brands from these top manufacturers are in the thousands. Therefore, there are billions of Android devices out there.
To ensure the success of your app, therefore, your mobile app development project must be compatible with these Android devices. For instance, if your app was developed on Android 5.2, you should ensure that it can be run on every device that carries Android 5.2.
4. Ease of Use
Another of the 7 things about mobile app development you cannot afford to ignore is how easy it will be to use your app. The numerous concealed functions of smartphones and mobile devices today means that your users might have maddening experiences on their devices. Therefore, if they think your app is too complex, they won’t even bother downloading it.
However, if you ensure that the development process produces an app that is easy to use, you will enjoy greater success both on Google Play, and the App Store. Where possible, therefore, make your application as simple as possible without compromising on quality and on power.
Similarly, prioritise the functions that your users will mostly require. For instance, if you want a mobile money app, the priorities should lie with receiving and sending and not on currency exchange rates.
5. Project Costs
The mobile app development process is like any other financial or business venture. You are going to need to offset the production costs. Luckily, there are some Android app development tools available today – including the Sybase Unwired Platform, KONY, and Pega 7. Each of these will lower the cost of the project, meaning that you can offer your apps free of charge or for a relatively affordable price.
In fact, as far as possible, try to cut down on the production costs so that you won’t be hurt when you decide to offer your app free of charge. Instead, plan for other revenue streams and tie them in with your app to ensure you make a killing without murdering your user’s bank accounts.
Although charity is okay, you are probably looking for professional mobile app development services because you wish to make some money. Today, it can get tricky when the time comes to monetize your applications. This is because there are thousands of competing versions out there already.
To counter this problem, you need to come up with a strategy that won’t unhinge your customers. Learn from such popular apps as Twitter, which failed to translate their large numbers into solid cash. Although Twitter was free initially, monetization made users a bit uncomfortable with the cluttered ads and features.
Last but not least, there is more to mobile app development than meets the eye. In fact, what you do once your app has been rolled out into the market will largely determine how far it will go, and how well it will do.
Today, apps keep improving and becoming better with ever changing day. To succeed, therefore, you must ensure that your applications are keeping up with the best of the best. By keeping up, you will also be able to attract, convert and retain new customers as soon as they get new devices.
So, there you have it – the top 7 things about mobile app development you cannot afford to not know about. Understanding the above points and thinking about them through the entire product development cycle will go a long way in enabling you roll out the best, most responsive popular applications in the market.