The following list contains some of the most horrible mistakes most mobile application developers make. These mistakes cut across the board and apply to both Android and iOS in equal measure. Unless you identify and correct them early enough, they might kill your great idea and lead to financial ruin.
Without further ado, let’s get down to these common mistakes:
1. Ignoring User Experience
The top developers in the industry have set the bar high with their elegant user experience and product design. For instance, in the case of Apple, the user experience is so on point that even toddlers and baby boomers have an easy time using iPads and iPhones.
As you get your Android or iOS app developed, you have to remember that mobile users have different expectations than their wed/desktop counterparts. To this end, you need to ensure that the user experience on your application is intuitive and self-descriptive.
While online users are accustomed to poor design and user experience, mobile users will easily toss away your app if they find it to be too difficult for them. This is why so many apps are only opened once and deleted immediately.
You should, therefore, avoid the mistake of ignoring user experience. Instead, ask your developer to ensure that your mobile application has that wow factor that will impress everyone who launches it.
2. Bloated Features
As you get your app developed, ask the developers to include a set of features that stand out. Remember, users want to be able to do more with less. Therefore, you shouldn’t fall into the trap of trying to condense the online experience on your existing web service into a mobile screen.
Instead, rethink the entire user flow and interactions on your mobile apps and craft features that are unique and impressive. Additionally, don’t rush through the app development process – otherwise your app will be buggy.
3. Forgetting Monetization
Just because you have an Android or an iOS app out there does not mean that people will necessary come and pay for it. In fact, most of the popular apps are free. Consequently, you need to think about how you are going to monetize your app from the very beginning.
The most common misconceptions people have about monetization include:
– My app will be supported by ads
– Another firm will want to buy my app
– Users will pay for the app through in-app or outright purchases
– It is better to go for scale and worry about the money later
Avoid these misconceptions at all costs. Then, research other apps within the same category to see how they have been monetized, and borrow a leaf from them.
4. Failing to Analyze
If you have a website, you know the importance of Google Analytics (and other tracking tools). So, why would you want to launch your mobile application without any analytics?
Avoid this mistake by using an analytics service (such as Flurry). The service will come in handy when you start making data-driven decisions on user experience, content, and design.
You should also use the analytics service to measure the following metrics within your iOS or Android app:
– App Crashes
– Average Time Spent on the App
– Daily Active Users (DAU)
– Retention Rate
5. Building for Multiple Platforms at a Go
There are millions of apps on both the Apple App Store and on Google Play. This means that you have your work cut out for you, in terms of competition. One of the worst mistakes you can make is to double your engineering costs to build on multiple platforms.
Avoid this mistake by focusing on building for a single platform first. This will help you get your MVP (minimum viable product) out into the app store faster and cheaper.
In the same way, if you launch on both platforms at a go and later have to make changes to the functionality and/or design, then you will have to effect these changes on both platforms. This will only lead to more development cost and time.
It is far better to finalize your app on Android and have some iterations before you port it to iOS (or vice versa). Remember, successful apps like Instagram already had 30+ million users on iOS before they launched an Android version.
6. Mismanaging the Project
Ensure you only hire a team of professional developers to work on your mobile applications. This way, you will capitalize on their ability to expertly and professionally manage your Android/iOS development project. Although you might have to pay a little extra for the professionalism, you are going to gain in the long run.
Remember, there is more to professional project management than meets the eye. For instance, you have to ensure that the project timelines are kept, the developers are within budget, and everything you ask for is included in the app. In the same way, you should communicate with the development team every once in a while to find out the progress they are making.
By ensuring that your app development project is well managed, you will avoid most of the mistakes we have listed in this handy guide. In the same way, your application will end up meeting (or even exceeding) your expectations.
7. Marketing Late
The final mistake you can make while getting an Android or iOS mobile application developed is kick-starting the marketing after you have submitted the app. Avoid this mistake by marketing your application as early as humanly possible.
Go all out with the marketing, and use a wide variety of platforms to get the word out even before your mobile app has started being developed. By so doing, you will raise expectations for your app and people will start downloading it the moment you upload it on your chosen platform (s).
Remember, there is more to successful app development than meets the eye. By avoiding the mistakes listed above, you should be able to launch a great app, with a responsive user interface and awesome features that everyone will fall in love with.
If you wish to get your mobile application developed or redeveloped by a professional company, find one that won’t make any of the above-mentioned errors. The best developers will have the experience, expertise, knowledge, and enthusiasm to create highly responsive and marketable Android and iOS mobile apps for you.